Heidi Klum and her daughter Leni Klum are once again posing in lingerie for an Italian underwear company. Despite criticism, the mother-daughter duo continues to show off their bodies in sexy underwear. In the past, their underwear campaigns for the Italian brand „Intimissimi“ have sparked controversy and raised questions about whether a mother and daughter should be posing together in such a provocative way.
Heidi Klum, who was previously called a „pimp mother“ online, defended their decision to pose together in lingerie on Instagram in May 2023. She expressed her pride in Leni for wanting to do the campaign with her and emphasized the importance of body confidence and empowerment. Heidi sees their joint campaign as a positive display of strength and confidence, despite the criticism they have received.
The latest theme for their campaign is „the art of film,“ featuring Heidi and Leni in elegant lace styles in soft nude, dark burgundy, and classic black. The photos for the new Fall/Winter collection were taken by Rankin, a close friend of Heidi and a renowned fashion and portrait photographer. Thomas Hayo, another friend of Heidi’s, was responsible for the creative direction of the campaign.
In addition to the current campaign, the Italian label has announced a cashmere campaign featuring the mother-daughter duo with a „special surprise“ in early November. Despite the ongoing controversy surrounding their joint lingerie shoots, Heidi and Leni continue to defy critics and embrace their bodies and femininity through their work with Intimissimi.
The Klums‘ bold and unapologetic approach to lingerie modeling serves as a statement of empowerment and self-confidence for women of all ages. By showcasing their bond and strength as a mother-daughter team, Heidi and Leni are challenging societal norms and redefining traditional standards of beauty and femininity in the fashion industry. Their collaboration with Intimissimi not only pushes boundaries but also celebrates the beauty and diversity of women’s bodies in a tasteful and artistic manner.
As they continue to break barriers and inspire others with their joint projects, Heidi and Leni Klum prove that age and familial relationships are no obstacles to expressing oneself and embracing one’s body with confidence and pride. Their journey in the world of fashion and lingerie modeling serves as a reminder that beauty comes in all forms and can be celebrated at any stage of life.
