LifeFit Group has acquired Buena Vista Fitnessclub GmbH, a leading fitness provider in the Lippe region of North Rhine-Westphalia. This acquisition comes just a few weeks after the ownership change and marks an important step for LifeFit Group as they continue to expand their presence in the fitness industry.
Buena Vista Fitnessclub GmbH owns five fitness studios with nearly 10,000 members, making it a significant addition to the LifeFit Group family. The acquisition is part of LifeFit Group’s Buy-and-Build growth strategy, which they plan to accelerate with the support of their new owner, Waterland Private Equity Investments.
The strategic goal behind this acquisition is to strengthen LifeFit Group’s presence in North Rhine-Westphalia, particularly in the Bielefeld region. By taking over Buena Vista Fitnessclub GmbH, LifeFit Group aims to leverage the strong local market position of the Buena Vista Clubs and expand their footprint in the area.
The fitness studios under the „Buena Vista“ brand are known for their modern equipment, including offerings from top providers like EGYM. They cater to the Full-Service-Best-Price segment, similar to Fitness First RED, another brand under LifeFit Group. Following the acquisition, the clubs will undergo a rebranding process to become Fitness First RED, with plans to complete the transition by the first quarter of 2025.
Former owners of Buena Vista Fitnessclub GmbH, Thomas Kruse and Kay Hartmann, will support the transition and integration of the clubs into LifeFit Group before moving on to other projects outside the fitness industry. They expressed their confidence in LifeFit Group’s ability to continue the success of the clubs and take care of their employees, making the transition easier for them.
Overall, this acquisition represents a significant move for LifeFit Group as they strengthen their position in the fitness market and expand their reach in North Rhine-Westphalia. The integration of Buena Vista Fitnessclub GmbH into the LifeFit Group family is expected to bring new opportunities for growth and collaboration, benefiting both the companies involved and their members.