In an interview with the US industry magazine „Variety,“ Jean-Briac Perrette, CEO of Global Streaming and Games at Warner Bros. Discovery, announced that the streaming service Max will be launched in Germany, the UK, and Italy in the next two years. Max is already available in 65 countries, with France and Belgium being the latest additions. The streaming service offers popular HBO content such as the series „House of the Dragon“ and also features coverage of the Olympic Games.
The expansion of Max into Germany, the UK, and Italy is part of Warner Bros. Discovery’s strategy to reach a wider international audience and compete with other streaming services in the market. By offering a diverse range of content, including exclusive HBO shows and live sports events like the Olympics, Max aims to attract subscribers from around the world.
With the increasing demand for streaming services, especially during the global pandemic when more people are staying at home and looking for entertainment options, the launch of Max in new markets is a strategic move by Warner Bros. Discovery. By tapping into the growing popularity of online streaming, the company hopes to capitalize on the trend and establish Max as a major player in the industry.
In addition to expanding into new countries, Warner Bros. Discovery is also focusing on developing original content for Max to attract subscribers and keep them engaged. By investing in exclusive shows and movies, the streaming service aims to differentiate itself from competitors and offer unique entertainment options to its audience.
The arrival of Max in Germany by 2026 is anticipated to shake up the streaming market in the country and provide viewers with a new platform to access their favorite content. As the competition among streaming services heats up, consumers can expect to see more choices and exclusive offerings from providers like Max.
Overall, the expansion of Max into Germany, the UK, and Italy is a significant development for Warner Bros. Discovery as it solidifies the company’s presence in the international streaming market. With a strong lineup of HBO content and a focus on original programming, Max is poised to attract a diverse audience and become a key player in the global entertainment industry.