In the reklamsnutten, which is part of a nyårskampanj of the e-commerce platform Tmall in the face of the chinese new year’s eve, a young man’s home for family time and to introduce them to what appears to be a new boyfriend for her mother. Family man, responds instantly hostile and suspicious, while what appears to be his sisters smile.
the Scene ends with the client, calling your father ”daddy”, which leads to the comes further with an awkward silence, and a voice-over selling offer in the e-commerce platform for the dried seeds, and nuts. The offer refers to a chinese saying, in order to observe the dramatic spectacle, as the concept of the ”nagelbitare” in English.
it is still very rare, and the formal stance of rejecting homosexuality, despite the fact that the heteronormen started to slow down. In particular, in China’s large cities are today, with a vibrant gay scene.
On Wednesday, started the clip, to spread on chinese social media and was praised for which of the more well-known gayaktivister, including, among other things, on the twitter-like platform, Weibo, where the organization is Lovematters split the clip, and turned to Alibaba to aid.
”the Support of sexual minorities, from the big companies is the key to success, and the visibility, which is essential for the recognition by the general public,” wrote the Lovematters in the division.
Alibaba has also been approved gayrörelsen. In 2017, the company completed a collaboration with the gaydatingappen Blued.
”Chinese new year is an important holiday for familjesammankomst, reconciliation and inclusion. It is also a creative expression in order to commemorate the occasion,” said Alibaba in a statement to the news agency.
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