How is it that the Polestar of 2 is not a Volvo? It looks like a Volvo, and has been designed by the same designer who designed the Volvo’s new electric car, XC40, and it is, in principle, identical to that in the shell. They are also designed by the same engineering team in Gothenburg, sweden.
And why is it that the Polestar will get the launch of its electric car, ahead of the Volvo, even though Volvo is 120 per cent, is trying to brand itself as the new elbilsmärket in the luxury class?
these Questions might have been asked by several of the wise, 12-year-olds in the world around me.
for Those who often ask the best questions.
What is the output of the polestar’s or Volvo’s in public relations writing.
This year, with the next surge is a great elbilsvåg of us from the large, traditional manufacturers and the new ones.
at this Exact moment will be determined which ones will be the winners and the losers. It’s not enough to just offer an electric vehicle. It has to be sjuherrans a good thing.
Even at its best.
the company has a sky-high sales targets for its electric cars, half the cars in 2025 to be fully electrified.
this is not Polestar model 2 is now cheaper (659000 versus 699.000 euros), and has a longer reach (47 vs. 40 km) than that of the Volvo XC40 in the elversion after the first of the important cars to be launched.
So, again: Why Polestar?
in the Midst of the lazy summer holidays, bought Cars, in the dark Polestar Performance AB, which has developed upptrimmade versions of volvo cars, who has spent most smurfblå.
It raised many eyebrows. Even in the Volvo. Get out of biltävlingsleden was very well aware of the grabbiga and oljedoftande Polestar – as opposed to for BMW’s high-profile prestandadivision or the Mercedes equivalent of the AMG.
But the thing that raised eyebrows was the price.
the Company, Polestar, had a fair value of eur 53 million, according to the Volvo group annual report for the year 2015. But Volvo is paying ten times more, around 536 million euros.
up close to 500 million in the form of the ekonomispråk is known as ”goodwill”, that is, the values of which exceed the carrying value, as the superkänt brand, or a unique know-how.
The oljeindränkta Polestar possessed none of the items on their next mission: to climb to the top as the king of the elbilstronen.
the mission, which was made public in June 2017.
and Then it lost many of the perfect, chin.
However, according to several sources familiar with the Volvoledningen was the reason why, in the greatest secrecy to a whole other than that was said, to the outside.
the value of the company in preparation for the upcoming initial public offering. And bilbolagsakter are measured low as a consequence of the fact that they are stuck in the fossil fuel business model has an uncertain future. BMW and Daimler, for example, have seen their share prices cut in half, then in march of 2015.
Volvoledningen a peek at the Tesla of the day, the sky-high valuation, and is higher than the world’s second-largest car manufacturer Volkswagenkoncernen.
He is valued as a techbolag. Which happens to be to make electric cars.
It is unknown, Polestar, would become Volvo Cars, the Tesla and drive up the value of the whole of the Volvo group of companies.
that was The plan.
on the basis of trade wars and its owner, Li Shufu high as the requested value.
Now, the investigation in the initial public offering of the Volvo, along with its sister company, Geely Automobile.
But the Polestar is still a daring. With the awareness lyxbilsköpare means the brand is everything. Polestar is now virtually unknown. Must, in principle, be built up from scratch. In 2017, was more than 6 billion out of the Volvo and Geely, which now hälftenäger of the company.
at the same time, outside of Cars and of itself, to be the leading modern-luxury-elbilsmärke. To create a competitor that is positioned above itself, poses a risk to Cars and disqualifies its own brand name.
for more information, see the Testing of a new electric car, Polestar 2.
