the Media Element), which owns Viasat and Viaplay, have acquired new rights to the English football league the Premier League. The purchase gives the company the exclusive rights to show league matches in Sweden, norway, Finland, Denmark, and Norway, up until 2028, and will begin to apply until 2022.
The big deal is, according to the president, Anders Jensen, this does not affect the price to the consumer.
„It’s a two-and-a-half years left of these rights, and the new rates kick in, so in the very near future, there is nothing,“ he said.
the rights in the last decade or so, and then of the English football fanatics, means the deal is not changed.
on the other hand, has streamingtjänsten Cmore – which in the past has shown, Italian Serie A, Spanish La Liga and the premiere league – in a year, forced to give up rights for the English football league at Dplay-owner of the Discovery Network.
This means that anyone who wants to follow the most popular league in the 2020’s will have to pay about 1,000 dollars a month for three subscriptions. One of the Dplay, one for the Cmore, and one of Viaplay.
“ It is clear that there is a great reason to watch it all, so it will be an expensive price to pay. I was able to ask me questions about what is the best way forward, or if you need to find a different kind of paketeringssamarbeten of konkurrensgränserna, in order to improve accessibility, “ says Jensen.
as an example, in which you are working with a tv service provider You See. Element has been’s rights, and to show all of the matches online on the Danish Viaplay, but on the traditional tv, You’ll See the view of half of the games, and the Live shows of the second half.
“ It’s a way to spread the cost and avoid all of the crazy price. It’s got to be a part of the future, otherwise, I think the consumer they are going to have to be tough, “ said Anders Jensen.
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