Vegan Supermarket Billa Pflanzilla in Vienna
Nusspresse, Unverpacktstation, and Salatbar are closely positioned and all on wheels, making them easily movable. Billa Pflanzilla is the first vegan supermarket by a major European retailer and serves as a model for the „Rewe voll pflanzlich“ format. Unlike the Germans, the Austrians currently have no plans to expand this format.
Vegan Test Market: Billa Pflanzilla on a Successful Path
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