**Strategic Rebranding at NOW GmbH: Elevating Business Focus and Growth**
The NOW GmbH has embarked on a transformation process aimed at utilizing available budget resources in the most efficient manner possible. A change in leadership marks the beginning of this process.
Since 2008, NOW GmbH has been supporting the German government in achieving its climate and industrial policy goals. The tasks of this government-owned company include developing, accompanying, and evaluating funding programs related to climate-neutral mobility and energy supply. Under the leadership of Kurt-Christoph von Knobelsdorff in recent years, NOW GmbH has significantly expanded its portfolio of tasks.
The ruling of the Federal Constitutional Court on November 15, 2023, regarding the Second Supplementary Budget Act 2021 and the consequent necessary cuts in funding have had significant impacts on the tasks of NOW GmbH. As a result, these tasks were evaluated through an organizational investigation, leading to the development of corresponding organizational adjustments. One of the outcomes is that NOW GmbH will sharpen its profile in the future and focus primarily on the field of electromobility and charging infrastructure. Topics related to other energy sources (especially hydrogen and E-Fuels) will continue to be addressed to maintain strategic relevance.
As part of the realignment of the government-owned company, the shareholder, represented by the Federal Ministry of Digital and Transport, has decided to place the management in new hands. With a resolution by the supervisory board on August 30, 2024, Kurt-Christoph von Knobelsdorff was removed from his position as managing director and spokesperson of NOW GmbH. In the interim, Dagmar Fehler, previously the head of Battery-Electric Mobility & Charging Infrastructure and the director of the National Control Center for Charging Infrastructure, will assume the role of managing director.
Heike Seefried, chairwoman of the NOW supervisory board, expressed gratitude for the collaboration: „Kurt-Christoph von Knobelsdorff has been at the helm of NOW GmbH since May 2020. He has tackled the tasks of NOW vigorously and led the company through challenging times. He is a passionate advocate for climate-friendly mobility and has decisively supported the work of the German government on more than one occasion. We thank him for his constructive cooperation and wish him all the best for the future. With the appointment of Dagmar Fehler as interim managing director, we have found a convincing transitional solution. With her experience and expertise, she will successfully navigate the transformation process. I look forward to our collaboration.“
With the change in management, NOW GmbH embarks on a strategic and organizational transformation process. The goal is to position the government-owned company as a lean specialist organization for charging and refueling infrastructure with a focus on electromobility for the future.
**Navigating the Transition: NOW GmbH’s Focus on Electromobility**
As NOW GmbH steers towards a more focused approach on electromobility, the strategic rebranding aims to enhance its impact in this crucial sector. With the world transitioning towards sustainable energy solutions, NOW GmbH recognizes the importance of positioning itself as a key player in the electromobility landscape.
The decision to prioritize electromobility and charging infrastructure aligns with the global shift towards reducing carbon emissions and promoting cleaner transportation options. By concentrating its efforts on this specific area, NOW GmbH can leverage its expertise and resources to drive innovation and progress in the field of electric vehicles.
The appointment of Dagmar Fehler as interim managing director signals a new chapter for NOW GmbH. With her background in Battery-Electric Mobility & Charging Infrastructure, Fehler brings a wealth of knowledge and experience to lead the company through this transformative phase. Her leadership will be instrumental in shaping NOW GmbH’s future direction and ensuring its success in the rapidly evolving electromobility market.
**Ensuring Sustainability and Growth: NOW GmbH’s Strategic Vision**
As NOW GmbH embarks on its strategic rebranding journey, sustainability and growth remain at the core of its vision. By focusing on electromobility and charging infrastructure, the company aims to not only contribute to a greener future but also drive economic growth and innovation in the sector.
The decision to sharpen its profile and streamline its operations reflects NOW GmbH’s commitment to maximizing its impact and efficiency. By concentrating on key areas of expertise, such as electromobility, NOW GmbH can position itself as a leader in the field and drive positive change in the industry.
Looking ahead, NOW GmbH is poised to play a significant role in shaping the future of electromobility in Germany and beyond. With a renewed focus on sustainability and growth, the company is well-positioned to make a meaningful contribution to the transition towards cleaner and more sustainable transportation options.
**Conclusion**
In conclusion, NOW GmbH’s strategic rebranding represents a pivotal moment in the company’s evolution. By sharpening its focus on electromobility and charging infrastructure, NOW GmbH is positioning itself for long-term success and growth in a rapidly changing landscape. With the appointment of Dagmar Fehler as interim managing director, the company is poised to navigate this transition with confidence and expertise. As NOW GmbH embarks on this transformative journey, its commitment to sustainability, innovation, and growth will undoubtedly drive its future success in the field of electromobility.
