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Title: Bernhard Seonbuchner Reflects on Reviving Hunger at FC Red Bull Salzburg

Bernhard Seonbuchner stepped into the role of Sport Director at FC Red Bull Salzburg on September 1, 2023, following in the footsteps of Christoph Freund. Despite facing challenges in his first year, Seonbuchner remains optimistic about the team’s future.

In an exclusive interview with 90minuten, Seonbuchner discussed the highs and lows of his inaugural year in the position. From the unexpected departure of coach Gerhard Struber to struggles with player injuries and performance issues, Seonbuchner navigated a season of change and growth.

Looking ahead, Seonbuchner is focused on bringing the hunger back to the team and reclaiming the title that slipped away last season. With a young and talented squad, the team is united in their goal of qualifying for the Champions League once again.

Reflecting on the team’s journey to secure a spot in the Champions League through qualifying rounds, Seonbuchner emphasized the importance of the achievement and praised the players for their hard work and dedication. He acknowledged the need for self-analysis and continuous improvement, highlighting the team’s commitment to evolution rather than revolution.

One of the key changes implemented under Seonbuchner’s leadership was the appointment of a new head coach, Pep Lijnders. With a focus on training and player development, Lijnders brings a wealth of experience and a fresh perspective to the team. His emphasis on daily improvement and player engagement aligns with Salzburg’s vision for success.

When it comes to the team’s roster, Seonbuchner emphasized the importance of strategic recruitment and player development. Despite challenges with injuries and player performance, the team remains committed to nurturing young talent and building a cohesive squad. The shift to a three-striker system has allowed for greater flexibility and player development within the team.

As the team prepares for the upcoming Champions League campaign, Seonbuchner remains optimistic about their prospects. While acknowledging the challenges of facing top-tier opponents, he is confident in the team’s ability to compete and succeed on the European stage.

Looking ahead, Seonbuchner is focused on the team’s immediate goals and objectives, with an eye towards long-term success. While the prospect of the Club World Cup looms on the horizon, Seonbuchner remains grounded in the team’s current priorities and commitments.

In conclusion, Bernhard Seonbuchner’s leadership has brought a renewed sense of hunger and determination to FC Red Bull Salzburg. With a focus on player development, strategic recruitment, and a commitment to excellence, the team is poised for success in the upcoming season.