Vegan Supermarket Billa Pflanzilla in Vienna
Nusspresse, Unverpacktstation, and Salatbar are closely positioned and all on wheels, making them easily movable. Billa Pflanzilla is the first vegan supermarket by a major European retailer and serves as a model for the „Rewe voll pflanzlich“ format. Unlike the Germans, the Austrians currently have no plans to expand this format.
Vegan Test Market: Billa Pflanzilla on a Successful Path
This content is only accessible to subscribers.
Do you have any questions or comments about this article? Send an email to the editorial team.
You can purchase the rights to use this article. Print article.