The Danish toy manufacturer, increased its sales by six per cent to 38.5 billion Danish kroner (dkk), equivalent to around 54 billion dollars, during the previous year compared to the year 2018. Sales to consumers increased by 5.6 per cent.
its net profit rose by three per cent to 8.3 billion dkk, about 12 billion euro per year.
The B, Christansen increase in the Lego market share in all major markets.
”It was a very strong year,” he said in a statement.
in 570 stores worldwide. Over the past year, opened 150 new stores-and in 2020, there are plans to open a further 150 stores, mostly in mainland china. The company is investing to develop its e-business activities. In 2019, sales of Lego via the internet, with 27 per cent, compared with the previous year.
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