the Swedish institute (SI), reviews each year the external image to the world. In its new report, the SI is firstly analyzed the two studies in the last year, and, secondly, how the country has stood out in the last ten years of the international index of the countries in the ”brands”.
in Sweden. However, not all of the categories. And some of the changes really stand out.
“ It is gratifying to note that Sweden is a very well known country. We have a 0.13% of the world’s population but has a reputation that far exceeds it. It is good for trade, tourism and security, “ says the Swedish institute’s director general, Madeleine would be ready.
the SI’s, measurements were carried out both in seven of the countries in North and south America, and second in the two Arabic-speaking countries, the kingdom of saudi Arabia and the United arab emirates.
it was to the united states, China, Denmark, Germany, and Spain. About 80 per cent of those surveyed had a positive view. Sweden is rated highly everywhere except in Bolivia, where in Germany are ranked a little bit higher.
Many people said that they perceive Sweden as a country is characterised by stability, economic growth and sustainable development.
In both of the arab world, said more than 70 percent said they knew a little bit about Sweden, or just to know the country by name. However, among those who had a greater knowledge of where the image will be positive. Sweden was ranked the highest out of the six european countries are set off against each other.
as the Nation Brands Index, NBI, is testing the strength of the countries in the ”brands”. The survey, developed by the statsvetarprofessorn Simon Anholt and carried out over the last ten years, in co-operation with the market research firm Ipsos. The 20,000 respondents in 20 countries around the world you will need to answer questions about the 50 states according to six categories.
for a Long time, low-Sweden-on-the-spot to ten, but last year we took it up a notch, to ninth place. The ”brand” of Sweden is, therefore, quite strong.
“ This is an extremely important one. Our GDP is dependent on exports to 46 per cent. If a country is deemed to have a well-functioning rule of law, and to be sure that it is very good for the growth of the trade, “ says Madeleine Sjöstedt.
in 2010, Sweden’s position has been strengthened among the people in all the countries, with the exception of four.
it has deteriorated, most notably, Poland has a sjundeplacering 2010, a fjortondeplats in 2019. In particular, we see a race in the categories of governance and the people.
also, the SI believed that the main reason is that the more negative the media coverage. ”It appears that Sweden is described as a country that is maturing and can’t cope with in the last few years of the migration,” the report said.
“ those of us who have followed the Polish domestic politics will know that Sweden has been used in this debate, in particular in the electoral process by 2015, coinciding with the refugee crisis. Britain was a bat, “ says Madeleine Sjöstedt.
“ Our sources, and also the embassy of Poland acknowledges the shot.
“ I’m hoping it’s temporary. Poland is a country we need to have a good relationship with.
it is generally appreciated the most in the NBI are analyzed since 2010, the population and immigration/investment. Also, in the category of ”governance” in Sweden is in a strong position. Of the respondents, the mention of assessments such as ”trustworthy”, ”reliable” and ”transparent”.
in General, is the culture of the region, where Sweden is ranked the lowest (second place).
the Older people, the rate in Sweden is slightly higher than that of the younger of the NBI, which the Swedish institute is believed to be caused by that they can know more about the country. It shows in a number of studies have shown that the more people know about Sweden, the more positive the image you have. Those who have visited Sweden have a slightly brighter view of the country than those who don’t.
then, in 2017, what has been written of the English -, Spanish -, Russian -, and Arabic-in the field of digital media, both traditional and social.
for the 2019 there were fewer and fewer mentions than in the previous year. In English, there was a decrease of 13 per cent. One of the reasons for the turnover of the Sverigekommentarer was higher in 2018, is simply that of fifa world CUP for men was organised in the year.
in A case last year that resulted in the first kommentarstopp was when Donald Trump had something to say about the detention of the artist, Asap Rocky. Klimataktivisten Greta Thunberg’s speech at the united nations to the attention of all of the examined languages, except Arabic.
It is discontinued the preliminary investigation against Julian Assange sparked a lot of discussions on social media platforms. However the show is modest about the many events which attracted a great deal of attention in Sweden as the Nobel prize.
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