Rowan Atkinson Stars in Migros‘ Clever Schoggi Advertisement
Migros, a popular Swiss supermarket chain, has recently launched a clever new advertisement for its chocolate brand Frey featuring the renowned British actor Rowan Atkinson. Known for his iconic role as Mr. Bean, Atkinson plays a Frey chocolatier in the ad, attempting to create the perfect chocolate bar with a variety of unique ingredients and methods. The advertisement is a playful nod to Lindt, one of Frey’s competitors, mimicking their aesthetic and style in a humorous way.
Atkinson’s character in the commercial is depicted as a passionate chocolatier who goes to great lengths to enhance the taste of the Frey chocolate bar. He uses unconventional methods and tools, all while maintaining his signature comedic flair. Despite his best efforts, the chocolatier is unable to improve upon the original Frey chocolate bar, ultimately highlighting the message that high-quality chocolate doesn’t need extravagant additions to be perfect.
A Creative Approach to Chocolate Advertising
The Migros advertisement stands out for its innovative approach to chocolate advertising, leveraging Atkinson’s star power and comedic talent to create a memorable and entertaining campaign. By parodying the sleek and sophisticated style of Lindt’s commercials, the ad effectively captures viewers‘ attention and delivers a lighthearted message about the simplicity and excellence of Frey chocolate.
The decision to collaborate with Rowan Atkinson, a beloved actor with a global fan base, showcases Migros‘ commitment to creating engaging and impactful marketing campaigns. Atkinson’s portrayal of the eccentric chocolatier adds a playful and relatable element to the advertisement, making it stand out in a crowded advertising landscape.
The Making of the Frey Advertisement
Directed by the acclaimed Swedish filmmaker Martin Werner, the Frey advertisement was crafted with attention to detail and creativity. Werner’s expertise in storytelling and visual aesthetics shines through in the commercial, elevating it from a simple product advertisement to a memorable cinematic experience.
The production value of the advertisement is evident in the intricate details and visual cues that mimic the style of high-end chocolate commercials. From Atkinson’s precise movements as he delicately places almonds on the chocolate bar to the elegant white chocolatier hat he wears, every aspect of the ad is carefully crafted to evoke the sophistication and luxury associated with premium chocolate brands.
Overall, Migros‘ decision to partner with Rowan Atkinson and Martin Werner for the Frey advertisement has proven to be a successful and impactful marketing strategy. By combining humor, creativity, and star power, the ad effectively communicates the message that quality chocolate speaks for itself, without the need for extravagant embellishments.
In conclusion, Migros‘ clever and entertaining advertisement for Frey chocolate, starring Rowan Atkinson, showcases the brand’s commitment to innovative marketing strategies and high-quality products. The ad’s humorous take on the world of chocolate advertising and its nod to industry competitor Lindt make it a standout campaign that is sure to resonate with audiences.
