Vienna’s Art Fairs: A Hub of Creativity and Commerce
Vienna, a city steeped in artistic tradition and cultural heritage, is once again buzzing with excitement as art enthusiasts and collectors flock to the Viennacontemporary, the prestigious art fair held at the Vienna Exhibition Center near the iconic Riesenrad. Galleries participating in this year’s event are elated to have ample space to showcase their collections, a stark contrast to the cramped quarters of previous years at the Kursalon in Stadtpark.
The Viennacontemporary holds a special place in the art world, with its origins dating back twenty years to the Viennafair, Austria’s first international contemporary art fair. Since its rebranding as Viennacontemporary in 2015, the event has seen several changes in ownership and location, akin to a rollercoaster ride mirroring the neighboring Prater amusement park. Political conflicts, such as the departure of major shareholder Dmitry Aksenov in 2022 due to the Ukraine war, have also added to the event’s tumultuous history.
Particolare: Redefining the Art Fair Experience
A new player has emerged on the Vienna art scene with the introduction of Particolare, a unique art exhibition organized by the non-profit organization Culttech, founded by Dmitry Aksenov. The event aims to challenge the traditional boundaries of art fairs by incorporating technology and offering a more interactive experience for attendees. Culttech’s CEO, Marc Brandsma, emphasizes the fusion of art and technology through concerts, dance performances, and discussions, creating a dynamic atmosphere for both artists and visitors.
Particolare features a diverse selection of artworks, curated around the theme of „Time and Movement,“ showcasing pieces ranging from intricate mirror triptychs to kinetic sculptures. The eclectic mix of works, with prices spanning from five to six figures, highlights the event’s commitment to showcasing a wide range of artistic expressions. Galleries participating in Particolare bear no financial risk, paying only a commission on sales, making it an attractive opportunity for both established and emerging artists to exhibit their work.
Diverse Offerings at Viennacontemporary
As the Viennacontemporary kicks off without its usual grandeur of chandeliers and park views, the focus remains on the diverse array of galleries from around the world presenting their collections. With nearly a hundred galleries representing 24 countries, this year’s event boasts a larger and more international presence than ever before. The addition of 18 new galleries, including a significant number from Italy, reflects the event’s growing popularity and reach within the global art market.
Galleries from Germany, though fewer in number this year, showcase a mix of traditional and contemporary works, offering a glimpse into the country’s rich artistic heritage. Exhibitions featuring innovative sculptures, thought-provoking installations, and experimental mixed media pieces captivate visitors, creating a vibrant tapestry of artistic expression within the Viennacontemporary.
Exploring Emerging Talent and Regional Focus
The ZONE1 section of Viennacontemporary highlights emerging artists under forty, providing a platform for promising talent to showcase their creations. Galleries like Hilger from Vienna and 3 from Carinthia present innovative works that blend traditional techniques with modern concepts, offering a fresh perspective on contemporary art. The emphasis on regional markets, particularly from Eastern and Southeastern Europe, continues to be a cornerstone of the Viennacontemporary, celebrating the diversity and richness of artistic traditions from these regions.
The Viennacontemporary serves as a melting pot of cultural exchange, bringing together artists, collectors, and art enthusiasts from around the globe to experience the vibrant and dynamic art scene of Vienna. With a renewed focus on innovation, diversity, and collaboration, the art fairs in Vienna continue to drive business, foster creativity, and shape the future of the art world.
