Exploring Solutions to the Bad-News Problem: Promoting Climate Change Awareness
In an effort to address the „bad-news“ problem surrounding climate change, an interactive event titled „Climate change – can we overcome the bad news problem?“ is empowering participants to contribute to solutions. Journalists, scientists, NGOs, and representatives from the business and political sectors are coming together to discuss climate reporting, fake news, and public apathy.
Taking place on September 24th in Brussels, this event will delve into how the media and interest groups communicate about climate change. Leading figures in the realms of media and communication will share insights on how the topic of climate change is shaping their work. The focus will center on three key themes in climate change reporting:
– Is it possible to report on climate change in a balanced manner?
– Can efforts be made to engage a broader audience in climate change news?
– Whose facts matter when reporting on climate change?
Research indicates that many individuals tend to avoid negative news, leading to a decline in media consumption. Moreover, approximately 80% of international press coverage on climate change has been deemed negative. This trend suggests that many people are turning a blind eye and deaf ear to reports on the most significant existential threat facing humanity. This phenomenon underscores the importance of inspiring action through impactful reporting.
However, misinformation campaigns are spreading doubts about the accuracy of climate change communication or the proposed solutions. Studies reveal that over three-quarters of the global population are concerned about false or misleading news regarding climate change. Despite these challenges, surveys show a similar proportion of people believe that policies should be implemented to mitigate the effects of climate change.
Shifting Towards Constructive Climate Communication
The Oxford Climate Journalism Network highlights that individuals worldwide exhibit a keen interest in climate change news when solutions are presented. Positive messages have been shown to be more effective in motivating individuals to take action than emphasizing the consequences of inaction. This underscores the need for a shift in climate communication from conflict-focused narratives to constructive approaches that highlight solutions.
On September 24, 2024, Vattenfall, one of Europe’s largest electricity and heat providers, will host a gathering of speakers from journalism, politics, business, science, and NGOs at the Bibliotheque Solvay in Brussels. Through three sessions, they will explore current perceptions of climate change news and how reporting in traditional and social media can inspire action rather than overwhelm and cause despair.
Alexandra Borchardt, the lead author of the European Broadcasting Union’s 2023 News Report, „Climate Journalism that Works,“ emphasized the importance of moving beyond facts alone to encourage action on climate issues. She stressed the significance of delivering climate news through trusted sources that offer hope and actionable steps for individuals to make a difference in their daily lives.
Dr. Mark Lee Hunter from the Global Investigative Journalism Network, who will co-moderate the event, highlighted the evolving landscape of climate reporting and its impact on news production. By bringing together a diverse range of stakeholders, the event aims to facilitate discussions on effective climate communication strategies and inspire positive actions among the public.
Åsa Jamal, Senior Vice President and Head of Group Communications at Vattenfall, emphasized the real threat posed by climate change and the need for constructive dialogue to combat climate change fatigue. By convening experts from various sectors, the event seeks to foster knowledge exchange, discussions, and collaborative efforts to inspire positive action.
Join the Conversation and Drive Positive Change
The event offers free online participation, with an opportunity to engage with the panel through a chat function. As individuals grapple with the overwhelming nature of climate change news, it is essential to shift the narrative towards solutions and inspire collective action. By fostering collaboration and dialogue among diverse stakeholders, this event aims to empower individuals to make a difference in the face of climate change challenges.
In conclusion, addressing the „bad-news“ problem surrounding climate change requires a multifaceted approach that combines accurate reporting, solutions-oriented narratives, and collaborative efforts across various sectors. By reframing climate communication to highlight actionable steps and inspire hope, we can mobilize individuals to take meaningful action towards a sustainable future.