Mister Spex, Europe’s leading omnichannel optician, has recently unveiled its latest innovation in eyewear technology with the launch of SpexPro, a new premium eyeglass lens brand. Designed to provide customers with enhanced clarity, sharpness, and comfort, the SpexPro lenses mark a significant expansion of Mister Spex’s premium own-brand segment.
The introduction of SpexPro is part of Mister Spex’s strategic efforts to elevate its product offerings and cater to the growing demand for high-quality eyewear solutions. By prioritizing excellence in vision comfort, protection, and durability, the company aims to boost its revenue from prescription eyewear and further solidify its position in the premium eyewear market.
Stephan Schulz-Gohritz, CEO and CFO of Mister Spex, expressed his excitement about the launch of SpexPro, highlighting it as a pivotal moment in the company’s ongoing commitment to product innovation and customer satisfaction. „The introduction of our new premium lenses represents a significant milestone in the continuous evolution of our product portfolio and reinforces our premium own-brand segment,“ Schulz-Gohritz stated. „With SpexPro, we aim to significantly increase our revenue share from lenses for prescription eyewear, thereby enhancing our profitability.“
Crafted in Germany, the SpexPro lenses set a new standard for clarity, sharpness, and comfort. Each aspect of the lenses has been meticulously designed to provide users with a noticeable upgrade compared to standard lenses. In addition to superior vision quality, the premium lenses offer optimal protection and maximum durability, thanks to high-quality finishes that ensure long-lasting performance. Customized based on individual prescription needs and specific frame requirements, the SpexPro lenses offer a level of personalization and exclusivity that is unparalleled in the market.
„The development of our own premium lenses was a natural progression in our business model evolution. It aligns with our vision of offering customers not only top-quality eyewear and excellent service but also the best lenses available in the market,“ explained Schulz-Gohritz.
The SpexPro lenses are now available for purchase online and at all Mister Spex stores, providing customers with easy access to premium eyewear solutions that combine cutting-edge technology with exceptional design.
Mister Spex has established itself as a pioneer in the omnichannel eyewear industry, seamlessly integrating online and offline presence, innovative technologies, a diverse product range, and superior customer service. Since its inception in 2007, Mister Spex has evolved from a pure-play online retailer to a successful omnichannel optician with over 7.1 million customers and 10 online shops across Europe, as well as physical stores. The company employs more than 120 highly qualified opticians who deliver top-notch optical services in its stores.
As a digital-native brand, technology and innovation have always been core elements of Mister Spex’s growth strategy. From advanced tools like digital 2D-to-3D fitting technology for frame customization to intelligent browsing features, Mister Spex continues to set new standards in the eyewear industry, offering customers unparalleled value. The company’s focus is on making the eyewear shopping experience unique, simple, and enjoyable, with a combination of a wide range of high-quality products, expert optical guidance, and personalized service through its customer support, physical stores, and extensive network of optical partners.
In conclusion, the launch of SpexPro represents a significant milestone for Mister Spex, underscoring the company’s commitment to innovation, quality, and customer satisfaction. By introducing premium lenses that prioritize clarity, sharpness, and comfort, Mister Spex is setting a new benchmark in the eyewear industry and reinforcing its position as a leader in the market. Customers can now experience the benefits of SpexPro’s cutting-edge technology and exceptional design, both online and in-store, as they seek to enhance their vision and style with the latest in eyewear innovation.