SongPush, a Berlin-based startup, has recently secured €2.94 million in seed funding for its innovative all-in-one platform for creator marketing. Founded in 2021, the company shifted its focus to the music industry in 2023 and achieved a revenue of over one million euros last year. In a successful seed financing round, the two co-CEOs and founders, Stefan Kling and Markus Cremer, have raised a total of 2.94 million euros.
The Technology Behind the Creator Marketing Platform
SongPush aims to simplify and expedite collaboration between brands and content creators through its platform, enabling „marketing campaigns with hundreds of creators in the shortest time possible.“ Content creators, whether musicians or other creatives, can upload their content, and advertisers have the opportunity to connect with them to create marketing campaigns together. The platform ensures that content creators are fairly compensated for their work.
Notable Investors from Ex-Google and Ex-Spotify
With over 2,000 campaigns developed for renowned clients such as Universal, Paramount, Tellonym, and Sony, SongPush has attracted fresh capital of nearly 3 million euros, including investments from existing backers like Stefan Zilch, former Managing Director at Spotify, and German web video producer, live streamer, and music producer, „Rewinside.“ New investors in the funding round include Joel Berger, former Industry Leader Media & Entertainment at Google, Kevin Tewe, Founder and CEO of „ALL IN Artist Management,“ and the singer and songwriter, „Montez.“
Expansion Plans and Rebranding on the Horizon
With the new funding, SongPush intends to further expand its platform to facilitate even easier collaboration between brands and content creators. The company plans to broaden its offerings to support companies from all industries in executing successful marketing campaigns with creators. In the coming weeks, SongPush will undergo an extensive rebranding to accommodate this expansion. Additionally, the company aims to bring in additional expertise in analytics, key account management, and creator management.
Overall, SongPush’s successful seed funding round marks a significant milestone in the company’s growth and development. With a strong focus on enhancing collaboration between brands and content creators, the platform is poised to revolutionize the way marketing campaigns are created and executed in the digital landscape. The support from prominent investors and industry leaders further validates SongPush’s innovative approach and underscores its potential for continued success in the creator marketing space.