”We are confident that our customers will enjoy the simplicity of this approach. You do not have to have all the management you would otherwise have to sell online, not the least of the handling of payment and shipping,” says Nanna Hedlund, president and ceo of Polarn o Pyret, as in a press release.

the fashion company Retail and Brands (RNB), which owns, among other things, Polarn o Pyret has been very difficult. On the stockholm stock exchange, the share price has fallen more than 84 percent in a single year.

then again, So will the industry survive, but to sell clothing.